Last week I set up a Facebook ad campaign for an event under the Norwegian language Facebook page for the Norwegian research group of the Estonian-Norwegian research project "Animals in changing environments: Cultural mediation and semiotic analysis". The event concerned a panel on the Anthropocene idea, which was held Friday September 18th as part of the conference "Animals in the Anthropocene: Human–animal relations in a changing semiosphere". The Facebook ad campaign, targeted at the Stavanger region, turned out to reach much fewer than anticipated.
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