Sunday 7 June 2020

Biosemiotics and business: Transcending anthropocentric notions of economic performance - quote

In his introduction to the anthology Innovation and the arts: The value of humanities studies for business (eds. Piero Formica and John Edmondson, Emerald Publishing 2020), Brian Donnellan in effect cites my chapter in the book, "The true value of "doing well" economically" (p. xiv):
Indeed, the need for us to go beyond current impoverished modes of engagement is identified throughout this collection of papers as a sine qua non if we are to transcend our anthropocentric notions of economic performance. A degree of integration between economics, philosophy and biology is required, with the application of Umwelt theory and biosemiotics indicating a potential way forward.

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